Web Studio - Basic SEO
Further Reading & Website Links
Google Website Verification
A Tip: If you can remember, select the H1 text as the last thing you do on a page and in page layout
What is SEO?
This is a SEO checklist here on next you can print out if you want to go SEO nuts like I did for a while. I finally come to the conclusion you just write the best site you can and cover the basics though after a few years of studying all this stuff.
Search Engine Optimization
About this tutorial
Website SEO is constantly changing this is my opinion on the basics just to get you started. You may want to follow this up by looking into SEM (marketing), Social SEO, keyword ranking, search targeting and if you have a small biz site Local SEO...
Google's search engine optimization starter guide This is a 4.12 MB PDF file
Google Site Map
Most important, it's the real page name. Keep it short 6 or 7 words 69 Characters (Including Spaces - googles shortest ) put the important keywords first. Name branding isn't too important, I'd use the your brand name more on the contact & about us pages, the rest of the pages it's about the keywords. If it's local biz and there is room put the city or service area. Don't put best site on the planet stuff in these.
Optimizing your website to receive higher positioning in Search Engine Results Pages (SERPs) and increase your website keywords (focus of your site) for organic search. Basically you just want your site to be found.
The web studio Page Name
You should hand
Fairly important, it's the page url (link). Keep it simple and short one (or two) keywords for what is the main focus of the page. In Web Studio a space in the page name becomes an underscore. Google doesn't see underscores so use hyphens to seperate words.
Page TAB > Page >
The Page Title
1. Get a nice design you like and have fun, get a basic idea of how you want your website to flow write out on the pages what you want to say in your own words and try to keep it an unique as you can, tough to do in some markets.
HTML TAB > Page Meta Tags >
The Page Description
I think it's important, but some don't. It doesn't count for ranking but it could bring in searchers as it's the snippet that is seen in the SERP's below the page title. Make sure it's different for every page and an enticing precise description of what's on that page. 20 words or so, 150 Characters (Including Spaces - Bings shortest)
HTML TAB > Page Meta Tags >
The meta keywords
Not important at all anymore but Bing still uses them a bit, I just pick out a few 10 or so words and put them in for the entire site. Don't get these mixed up with the page content keywords, those are important and is what really drive the new search engines.
HTML TAB > Site-Wide Meta Tags > Keywords
Important and it's now built into web studio so make use of it. Search engines love these so they seem to spider the entire site more readily and I think they also take the site more seriously.
Page TAB > Include Page In... >
Once you have completed your site try to get it registered at DMOZ the Open Directory Project, it's data powers the core directories for most of the Web's search engines and portals. Make sure you look up how to submit your site correctly!
Important in web studio if start with an H1 it will be at the top in your page content. Try to get as many of the pages title keywords into the H1 tag you can and only use one if possible. Only use H2 etc. headings if you know how it's best to just use larger bold text in web studio for those.
If you are just starting out I wouldn't bother getting too involved in the nuances of SEO for your site content, basically it's all just educated guessing anyway the only ones who really know are the techs like Matt Cutts at google who write the engines.
H1 headings tags
Pare it all down one final time.
1. Do a little research into your target market see what keywords are used in the top pages that show up. Look at the common phrases as well. Look up the top keywords with a keyword tool and select the ones that have search volume, relevance and user intent that works into what you've written for your site, get creative incorporate what you can but stay natural you don't want to "keyword stuff" your pages either.
This is the Character Counter I use for my page TITLE & DESCRIPTION length
3:40 Video From Google Engineer Matt Cutts:
Only change to a hyphen on new sites, leave it for well ranked existing sites
Every little bit helps to keep this site up and running, thank-you.
Web Studio - Basic search engine optimization for web studio - Web Studio Next
These effects are not officially part of Web Studio
Verifying your site gives you access to Google Webmaster Tools
See the page: How to do Heading Tags in Web Studio
4:58 Video: SEO Tips From Google Engineer Matt Cutts
1:26 Video From Google Engineer Matt Cutts:
2:19 Video From Google Engineer Matt Cutts:
1:53 - 1:34 Videos From Google Engineer Matt Cutts:
3:31 Video From Google Engineer Matt Cutts:
1:13 - 0:47 - 1:27 Videos From Google Engineer Matt Cutts:
Can product descriptions be considered duplicate content?